Introducing "Food for Thought" #95. The formula is simple: three short messages 2x a month to feed your mind.
Storytelling
A difficult start to 2025
Geopolitical tensions, new tariffs and economic uncertainty have had a direct impact on our customers. Many chose to postpone their team-building activities. At the same time, we were investing time and resources in the creation and launch of our Team Cohesion Index. We found ourselves in a delicate position that forced us to take action and make strategic decisions for the company.
One of these decisions was to invest, despite our lack of resources, in a marketing strategy with a growth partner. Looking back, it was one of the best decisions of the year.
Learning
Apprenticeship in 2025
Discomfort shouldn't paralyze us; rather, it's an invitation to action. It's a place where the most precious lessons are learned. We mustn't try to bypass it, but rather learn to move forward with it.
Discomfort
Advancing with discomfort (A.A.I.)
- ANALYZE: observe the situation with lucidity, without letting ourselves be carried away by emotion.For us, this meant drawing a clear picture, without rose-colored glasses, and recognizing that our strategy had to evolve to better match our environment.
- WELCOME: acknowledge what is present, without resistance.For us, it meant accepting that the coming months would be more demanding, and that we'd have to roll up our sleeves.
- INITIATE: take the first step to transform discomfort into opportunity.Try, test, dare something new. And if it doesn't work the first time: persist with creativity.
- TeamTalk was born of the pandemic;
- The Doser conference was born out of burnout;
- Team Cohesion Index was born in a period of uncertainty and decline.
